A thumbnail gives viewers an understanding of the video’s content and how that content will be delivered. A well-done thumbnail will be eye-catching enough to make people stop scrolling and watch your content. Thumbnails are often just one image in a sea of other thumbnails. It gives a potential viewer a reason to watch what you’ve created - but their importance goes further than that.
Think of a thumbnail image as an invitation to view your video. Thumbnail images are how YouTube, Vimeo, and other platforms show users what’s in the video so they can discern whether that particular video is what they’re looking for. These tiny preview images are roughly the size of a thumbnail, which is how they got their name.įor content creators and video editors, thumbnails provide an opportunity not just to give your viewers a preview of what’s to come, but also to draw them to click on your video in the first place. Thumbnails are small images that act as a preview for a picture or video.
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